Congrats to our Food++ Startups!

Tuesday 22 November 2016

Last weekend, our cohort of food businesses rounded off their Food++ accelerator programme by pitching for a share of prizes to our panel of food industry professionals, including the founders of Grub Club, Craved and Firezza, representatives from Hello Fresh, supper club extraordinaire Pratap Chahal and Michelin starred chef Emily Roux.

It was an inspiring end to an 8-week programme of intensive business support, delivered in partnership with Grub Club, with workshop led by the likes of Crowdcube, Investly, The Impact Collective, Marmelo, A Marr & Associates, Working with Voice, MetaSpeech, Fork & Dram and more, and hosted in some fantastic east London venues including the Think Big Hub, Bootstrap Company and Cook’s Yard – all for Echoes of course!

Meet the businesses who won on the day…

The Literary Hour

Jude, Helen, Jules and pals run The Literary Hour, a literary themed supper club inspired by the page-turning feasts they once devoured at bedtime. They seek to recreate the mouth-watering moments from these most cherished works of fiction for a nostalgic meal you’ll remember.

The Literary Hour won the opportunity to collaborate with Pratap Chahal.


Elysia hand-make breakfasts and aperitifs using local artisan food surplus that would otherwise be discarded due to supply and demand imbalances or failed aesthetic standards. They deliver to offices and events by bicycle in London.

Elysia founder Sophie won the opportunity to get mentorship from Emily Roux.

Helly’s Kitchen

Helly’s Kitchen creates elegant and playful cakes and confections for treating, sharing and gifting. It’s run by pasty chef Helly Armstrong.

Helly won the opportunity to get a special feature on

The Tastery

The Tastery is supper club and high-end cake baking business, run by Hackney-Wick based chef Mareli Pelzer. She hosts intimate, relaxed supper club events in her home, overlooking the canal, and is always eager to take on an exciting new cake commissions!

Mareli won the opportunity to get pop-up space and a feature on

We’ll be bringing you more udpates as our businesses progress over the coming weeks.

Got a business idea brewing? Apply for our next programme, Creative++, by 15th Jan 2017.